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email marketing

Would you like to easily and economically create newsletters and email content?

Then we have the perfect solution for you!

We can create customised templates for you that allow you to add your own content and send to your mailing list... or we can do it for you!

The system is incredibly easy to use, no prior experience is required. You can import email addresses from almost any application, such as Outlook / Outlook Express, Excel, and easily integrates in with your existing web site, allowing users to subscribe to your newsletters at the click of a button.

Please contact us if you would like to discuss further or read on to find out more.

why email marketing works

• It's cost effective - while the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered from around 5 cents per recipient.
• It's immediate - email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
• It's relevant - email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
• It's measureable - more than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

There's always a 'but'

It's incredibly important to get the foundation right.

• Make sure every one of your subscribers gave acceptable permission to hear from you.
• Ensure the newsletter or offer is relevant to them and displays correctly in each email client.

types of email templates

Postcard Emails

These are simple, brief announcements you might want to make informing customers of a special offer, a popular new product, an invitation or a press release.

This template is quite simple and you will have one area to enter and format your text.

Email Newsletters

The primary purpose of an email newsletter is to build upon the relationship you have with customers.

Often the content isn't directly related to your products either. For example, an online grocer might send a monthly newsletter featuring a few recipes, a story on the benefits of organic produce and a column with exercising tips.

This template will allow you to add multiple items/articles and pictures, and arrange the order to suit.

our pricing structure

Account Setup

• setup account with one custom template $295

Additional Template Design

• design, create & code additional template
• test in the most popular email environment
• $150 - $400 depending on complexity

Email Setup (optional)

• if you want us to set up and send the complete email/newsletter based on the content you supply our costs start at $250.

Delivery Costs

• $30 setup fee + 5c per recipient

Additional services

• Clean and import the subscriber list into your account
• Add list subscribe forms to your web site
• Review of the results
• Subsequent changes to templates